25JulPREVIEW: Wouldn’t it be great if the creative side of the packaging development process could have access to an invisible engineer that could guide the process? Sound far-fetched? Perhaps, not. “Creatives” excel in unleashing out-‐of-‐the-‐box thinking. Their fresh ideas stimulate consumer appeal and brand popularity. Creatives feed on non-conventional thought
25JulPREVIEW: Objective Household cleaning agents and many salad dressings, mayonnaise, ketchup and condiments are often packaged in oval-shaped containers that dispense their contents by being squeezed. Download the full white paper here.
25JulPREVIEW Objective: Brand owners continue to challenge themselves to bring their products to market in packaging that not only delivers the desired performance requirements, but also minimizes the carbon footprint. With regard to polyethylene terephthalate (PET) packaging, a viable option that many have considered is including a percentage of recycled PET (rPET) content to minimize dependence on virgin
