Author Archives: Erica Hartmann

TRANSITION OF CONCEPT DESIGN TO DEVELOPMENT Do you ever wonder why the cool concept cars on display at the car shows never make it to market? These concepts are generated by artists and industrial designers without the constraints of engineering and manufacturing requirements. Applying these constraints to the beautiful designs

Have you ever developed a new package all the way to commercialization, only to find it fails to perform in the real world? These types of setbacks are common and costly. With new or light weighted package designs, the standard set of package specifications and test methods can lead to

Ergonomic function matters and helps sell product. When I asked my wife why she buys a particular brand of detergent or bleach the answer was not what I expected. I expected to hear that brand X is so much more effective than brand Y. Instead, she described how the handle