4MayErgonomic function matters and helps sell product. When I asked my wife why she buys a particular brand of detergent or bleach the answer was not what I expected. I expected to hear that brand X is so much more effective than brand Y. Instead, she described how the handle
19AprThe need today is more creative package design. Gone are the days of an engineered container that brand owners design a colorful label and fight for prime space on store shelves. The need now is to create a brand image or shape that is iconic and distinguishable just by sight
11AprLike many things, design tends to follow cycles. The pendulum swings from intricate and ornate to simple and sleek and back again. Simple and sleek is currently en vogue, thanks at least in part to the success of Apple® products. However, simple and sleek does not translate to strength and
