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Does this scenario sound familiar? You have completed the container design, ordered a mold…

Have you ever developed a new package all the way to commercialization, only to find it fails to perform in the real world? These types of setbacks are common and costly. With new or light weighted package designs, the standard set of package specifications and test methods can lead to

Ergonomic function matters and helps sell product. When I asked my wife why she buys a particular brand of detergent or bleach the answer was not what I expected. I expected to hear that brand X is so much more effective than brand Y. Instead, she described how the handle