The old “pathway” of getting product from processors/manufacturers included a distribution channel that would deliver to the grocery/drug store or other retail outlet. The traditional secondary or tertiary package was the corrugated case or tray pack. Primary containers such as bottles were typically placed into partitioned shippers. Primary containers such as bottles were typically placed into partitioned shippers. Other product types, such as over-the-counter pharmaceuticals put bottles into folding cartons and then shippers. The goal was to transport 12- or 24-count cases, stacked on pallets and placed on trucks.
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