At Plastic Technologies Inc. (PTI), we’re not just a plastic packaging design company. We’re engineers, storytellers, and sometimes, even time travelers.
In one of the most iconic scenes from Back to the Future Part II, Marty McFly gets served a sleek, futuristic bottle of Pepsi in the year 2015. The product was fictional. The bottle? Not anymore.
From Screen to Shelf: The Pepsi Perfect Project
To celebrate the 25th anniversary of the Back to the Future franchise, Pepsi decided to do something bold: take a packaging concept from film and bring it to life as a real PET bottle prototype. They turned to PTI to help make it happen.
Our challenge was to transform a futuristic design into a functional, manufacturable PET bottle that could withstand filling, capping, and global shipping, while staying true to the iconic silhouette fans remembered from the movie.

A Case Study in Custom Plastic Prototyping
This wasn’t just about making a pretty collector’s item. It was about using real-world engineering tools, CAD, simulation, and blow molding expertise, to deliver a product with commercial-grade quality.
We navigated:
- Complex geometry
- Custom color-matching for the signature “Pepsi blue”
- Design-for-manufacturability (DFM) constraints
- Full packaging assembly, including collector housing
In short, it was a perfect example of custom packaging prototyping at work.
When Packaging Becomes Pop Culture
The result was the Pepsi Perfect bottle—a fully functional piece of packaging that doubled as a collectible product design. It quickly became a fan favorite and still trades for high resale value online.
For PTI, it wasn’t just a fun project. It was a spotlight moment that underscored the value of agile design, creative collaboration, and packaging that connects emotionally with consumers.
Why It Matters to Today’s Brands
Whether you’re launching a new consumer product or reimagining legacy packaging, the principles behind the Pepsi Perfect project still apply:
- Great packaging starts with great design.
- Innovation lives at the intersection of function and storytelling.
- And PET packaging technology isn’t just for commodity bottles, it can be the star of the show.
Looking for a plastic packaging design partner? PTI helps brands turn big ideas into real-world solutions—whether you’re launching a next-gen bottle or chasing the dream of becoming part of pop culture.
Learn more about our prototyping and packaging innovation services