12SepBy: Sumit Mukherjee – Chief Technology Officer of PTI Wouldn’t it be great if the creative side of the packaging development process could have access to an invisible engineer that could guide the process? Sound farfetched? Perhaps, not. Predictive modeling—part invisible engineer, part crystal ball—is the tool that can take
12SepBy: Sumit Mukherjee – Chief Technology Officer of PTI You can’t have a packaging discussion today without the environmental attributes of a given package being part of the conversation. As consumer pressure has increased, we would all agree that the discussion is front and center of most products brought to
By: Sumit Mukherjee – Chief Technology Officer of PTI Although computer-generated simulation has been used for many years to evaluate the structural attributes of a bottle before it is even blown, oftentimes the process stops short. If you consider that labels are the “hook” by which consumers are enticed to
