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The need today is more creative package design. Gone are the days of an engineered container that brand owners design a colorful label and fight for prime space on store shelves. The need now is to create a brand image or shape that is iconic and distinguishable just by sight

Like many things, design tends to follow cycles. The pendulum swings from intricate and ornate to simple and sleek and back again. Simple and sleek is currently en vogue, thanks at least in part to the success of Apple® products. However, simple and sleek does not translate to strength and

In today’s fast paced development cycle, the role of employing a digital design solution cannot be minimized. At almost every design step, from creative rendering to the 3D printed consumer testing prototypes some electronic version of the package geometry is employed. A growing trend is to validate designs through performance