The Opportunity
The customer approached PTI to develop an upscale 16-ounce dish liquid package. Because the success of the new product was uncertain, the company did not want to integrate bottle production and filling into their own facility. The go-to-market strategy was to partner with other companies that would develop, produce and fill the bottles at other facilities until such time as the success/volume made it appropriate to bring production in house. Because of these factors, the customer was looking for a development partner in which could create the initial design criteria and produce the launch volumes of this new product line.
The Innovation
The design requirements were that the new bottle was a cylinder shape and had the brand name embossed on the shoulder. To support these requirements, it was crucial that there was enough material there so that the letters formed crisply and were quickly recognizable.
The Outcome
Over the course of the project, PTI produced over 1,000,000 bottles for the dish soap line and the final package met both marketing and performance expectations.