31JulPREVIEW Slow speed-to-market, high tooling costs due to constant mold changes, poor production performance, customer dissatisfaction with functionality and shelf life, enabling creative design intent to translate to the final package. Package performance needs to continue to evolve. With equipment pushing productivity boundaries, new filling technologies and changes in the way goods are distributed, are you taking
27JulThe old “pathway” of getting product from processors/manufacturers included a distribution channel that would deliver to the grocery/drug store or other retail outlet. The traditional secondary or tertiary package was the corrugated case or tray pack. Primary containers such as bottles were typically placed into partitioned shippers. Primary containers such as
25JulPREVIEW: Wouldn’t it be great if the creative side of the packaging development process could have access to an invisible engineer that could guide the process? Sound far-fetched? Perhaps, not. “Creatives” excel in unleashing out-‐of-‐the-‐box thinking. Their fresh ideas stimulate consumer appeal and brand popularity. Creatives feed on non-conventional thought
