1440 Timberwolf Drive, PO Box 964, Holland, OH 43528-0964 USA | 1 (419) 867-5400 | Email Us

1440 Timberwolf Drive, PO Box 964, Holland, OH 43528-0964 USA
1 (419) 867-5400 | Email Us

The Whole Package Blog

Use Back-of-the-Envelope Calculations to Save Time and Understand Your Problems

When I was in engineering school, one of my professors told the class that an engineer is only as good as their approximations. Over 20 years of working on packaging designs, I’ve found that holds true for many situations we come across in designing...

Read More →

Why Benchmarking Your Package Matters

Do you have a section in your packaging brief that talks about competitive landscape? How well do you know the competitions’ package? How well do you know your own package?...

Read More →

Mold Better PET Preforms!

When it comes to injection molding PET preforms, defects that can’t easily be observed usually cause the biggest problems. For example excessive loss of intrinsic viscosity (IV) is a defect that is known to complicate the process of reheat stretch b...

Read More →

Sustainability is in the Designer's Hand

Packaging accounts for a small percentage of the total carbon footprint of a given beverage, the major contributor usually being the product itself, which is particularly important when dairy or plant-based ingredients are used....

Read More →

When You Pass All The Tests But Still Fail

Have you ever developed a new package all the way to commercialization, only to find it fails to perform in the real world? These types of setbacks are common and costly....

Read More →

The Carbon Footprint of the Plastic Bottle

Opportunities for Brand Owners and Bottle Manufacturers to save energy and improve their sustainability profile. The innovation race towards the most sustainable products presents formidable challenges, as many performance indicators are based on fu...

Read More →

Ergonomic Function Matters and Helps Sell Product

Ergonomic function matters and helps sell product. When I asked my wife why she buys a particular brand of detergent or bleach the answer was not what I expected. I expected to hear that brand X is so much more effective than brand Y....

Read More →

Can Simulation Harness Creative Energy?

The need today is more creative package design. Gone are the days of an engineered container that brand owners design a colorful label and fight for prime space on store shelves. The need now is to create a brand image or shape that is iconic and dis...

Read More →

Structure is King!

Like many things, design tends to follow cycles. The pendulum swings from intricate and ornate to simple and sleek and back again. Simple and sleek is currently en vogue, thanks at least in part to the success of Apple® products. However, simple and...

Read More →

They Beat Us To It!

We’ve all been there, one of your competitors or a start-up company launched a new product that is creating a lot of buzz. It might be so novel that it opened a new product format within your industry. Even more frustrating is when you were working...

Read More →

Archive